How to Triple Your Conversion Rate (by Using Beautiful Landing Pages)
List 3 Attention-Grabbing Things that Set Your Product Apart:
- Describe the most important thing that your product does for your customers.
- Mention a benefit that only you offer and that your visitor can’t get from a competitor.
- These points won’t convince someone to buy right away, but you’ll get your visitor’s full attention.
Now that You’ve Got their Attention, it’s Time to Talk About the Problem…
On this sales page, we’re not beating around the bush. Right at the top, there’s a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.
With that in mind, use this text section to describe the problem your ideal custom is facing. Some frustration that might arise from using a competing product, for example.
The most important point here is that you can relate to the problem your ideal customer is experiencing and trying to solve.
“Use a quote like this to add some visual variety to the text section – and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”
How much time you want to spend on the pain points your visitor experiences depends on the product you’re selling. For this template, we’re going to transition from problem to solution after a relatively short text section.
By choosing us you’ll get the following benefits:
First Benefit Title
Describe the 3 most important things your product offers, in this section. Don’t be afraid to repeat some or all of the points from the first section.
Second Benefit Title
This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that’s easy to consume.
Third Benefit Title
When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.
“A testimonial like this can really boost sales…”
“Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we’re just adding one short (but powerful) testimonial before moving on to some more sales material.”
– John Doe, Software Architect
This Text Section is an Element You Can Repeat Several Times on Your Sales Page
“Another example of a quote used to highlight some text.”
Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.
The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.
What Our Product Does for You:
Use these Sections for Your Product’s Features
“Large images add a tangible component to your product description.”
Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they’re especially good for showing off screenshots from your product in action.
This Zig-Zag Layout Helps Keep Readers Engaged
We’ve listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.
- The same applies to the text you use on the page. Use headings, short paragraphs and lists to avoid visual monotony.
- Your goal is to get the most important points across while making your content easy to read.
An Easy Way to Present Screenshots
You can easily replace just the image in the element on the opposite side here. The “browser” frame and shadow are created in the editor and can be customized separately.
The images we use are 694x456px, but similar dimensions will work as well.
Link to Feature Landing Pages or Demo Videos
The “learn more” buttons in each of these sections can be used to link to feature pages. Those are landing pages that describe each feature in more detail. This can be useful to help visitors learn more about your product and it’s also good for SEO.
You can also use the Animations & Actions panel in the editor to make a demo video open in an overlay, when a visitor clicks on the button.
The Perfect Number of Sections?
In this template, we have 5 of these zig-zag sections. You can easily change that number by removing or duplicating the sections.
There’s no “right” or “perfect” number of sections to use. It’s worth testing a longer page, where you list many features and benefits against a shorter one, where you highlight the highest value features and keep the list shorter.
“Let’s reinforce all those features with another testimonials section.”
“Now that we’ve presented all the main features and benefits of the product, we’re moving on to another testimonials section. This helps bolster our claims with some social proof.”
– Jane Doe, Software Architect
“Components of the perfect testimonial…”
“A great, eye-catching testimonial should include a heading (use the best part of the testimonial there), the testimonial text itself, an image and the name of the testimonial author. If you have all of these components, you have maximum credibility.”
– Dean Jaconsson, Software Architect
“No image? No worries!”
“You can’t always get a suitable image along with a testimonial. Here’s a template that works well and matches the layout of the other testimonials, even if you have no author image to go with it.”
– Dean Jaconsson, Software Architect
What You’ll Get…
The purpose of this section is to make the product you’re offering as tangible as possible:
“Show Me Exactly What I’ll Get & I’ll Be More Likely to Buy It.”
Use an image to visualize your product. Even if it’s completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.
Use this highlighted text section to describe your product and add a call to action: tell your visitor why they should make the purchase right now.
Get Instant Access to the Product!
Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!
100% Satisfaction Guarantee
Secure checkout
“More Testimonials!”
“Now that we’ve presented all the main features and benefits of the product, we’re moving on to another testimonials section, to bolster our claims with some social proof.”
– John Doe (Software Architect)
“Elements for the Perfect Testimonial”
“A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author.”
– Irene Jacobs (IT Consultant)
“Here’s a Template for a Testimonial With No Image…”
“Now that we’ve presented all the main features and benefits of the product, we’re moving on to another testimonials section, to bolster our claims with some social proof.”
– Steve Jacobs (Company CEO)
Another Text Section: This One is for Addressing Objections or Adding Urgency
We’ve already called visitors to purchase once and we’re getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor’s objections (any reasons why they might hesitate to buy) or add a sense of urgency.Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.You’ve already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.
Summary of What You’ll Get…
- Another “What You Get” Section
- This List Can be a Mix
- Of Features/Benefits
- And Parts of Your Product
All these now for just:
The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that’s available here.
Get Instant Access to Our Product!
This section is a repetition of the “buy now” section from above. Feel free to use the exact same call to action again.
100% Satisfaction Guarantee
Secure Checkout
30 Day No Questions Asked Money-Back Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don’t increase your website’s conversion rate or revenues over the next 30 days, just let us know and we’ll send you a prompt refund.
“In this quoted text, you can make a personal promise or personal guarantee, to give more weight to the guarantee statement above.”
FAQ
Here are answers to some frequently asked questions:
Why Add an FAQ Section Like This?
A section like this is perfect for addressing buyer objections and smaller concerns that your visitors might still have.
How About Adding a Contact Link?
An easy way to get pre-sales feedback is to add a “Contact Us” link to the bottom of the page, so that visitors can send you questions by email.
What About Exit-Intent Lightboxes?
You can also use the built-in exit intent feature to open a lightbox with a contact link and invite visitors to leave some feedback before they exit the site.
What Questions Should You Add Here?
A great way to populate the FAQ section with questions is to invite pre-sales feedback from visitors. Your visitors will happily tell you exactly what questions are on their minds.
Have You Tried a Chat Widget?
There are also many services you can use to add a live chat widget to a page like this. Inviting visitors to a live chat is a great way to learn about common questions and also increase sales conversions while you’re at it.
Answer questions, save space.
We’re using content toggles in this section, which allows you to present many questions in a compact form. Your visitors can easily read more about the questions they themselves have and ignore the rest.