Social media has become a very crucial part of our every day lives. The advent of social media has influenced virtually all aspects of human endeavors.
Even in the corporate world, the way and manner in which businesses are done has changed since the advent of social media. . In addition to traditional marketing methods, businesses have adopted digital marketing strategies for better results. There are however certain principles to a successful social media marketing campaign. These include:
- Focus on adding value:
It is very important to focus on adding value to your audience rather than boring them with continuous sales adverts, It is more productive to dedicate about 85% of your social media activity on adding value to your audience. Only 15% of your social media activity should be spent on talking directly about your products. This is because it is very important to connect with your social media in order to gain their attention.
2) Be patient:
Building social media success does not happen overnight. You have to be patient and stay committed to continuous hard and smart work. So that you build a community of engaged potential clients as against one time contact audience.
3) Be Result Oriented:
As you begin to build your social community, never forget that 3,000 likes on Facebook does not equal $3,000 in your account. Your goal in social media marketing therefore is to convert those likes to paying customers. So do not get distracted by increased likes and shared posts until you are getting paid.
Originally posted 2016-08-16 15:53:16.