Consistency is King on Instagram Marketing
When you are serious about building up a brand with Instagram posts (and almost essential in business today), you have to fall in love with consistency, regardless of how rebellious or irreverent your brand is.
Think about this
Each and every single day, every human being in America is bombarded with literally thousands and thousands of pieces of advertising just like almost everyone else around the planet.
There is so much noise out there that we can hardly pay attention to half of that, even if we are really interested in whatever it is that we are encountering.
To cut through all of this noise with more signal to reach out and connect with your prospects on Instagram you have to reach out to them effectively, consistently, and reliably.
One study suggests that Instagram marketing is really only impactful and influential after seven separate interactions with your Instagram account or content.
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You have to make sure that every single piece of Instagram content you publish is integrated with your brand so that it is immediately recognizable as YOU!
You also have to make sure that you post your content on a regular and consistent basis so that your market can come to expect new posts from you at a particular point in time.
Think about how difficult it would be for you to follow up with your favorite TV show if it was on Wednesday one week, Sunday the next, Thursday the week after that, and then went on a three week hiatus until it returned on Monday night and then Tuesday night right afterwards.
Sure, you may be able to capture the attention of some channel flippers on Instagram with this kind of shotgun style approach to marketing, but youre never going to be able to build up the kind of consistent and engaged following that you would have been able to if you had avoided that willy-nilly style and instead stuck to an obvious schedule (like posting every Monday, Wednesday, and Friday for example).
All of the biggest companies on the planet have and stick religiously to marketing calendars for this exact reason.
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Not only does it allow them to plan out their marketing and their content releases months in advance (giving them the ability to really fine tune each piece of marketing/content so that it fits seamlessly into their overall marketing push), but it also allows them to communicate consistently with their followers in a way that everyone understands and relates to.
This kind of consistency creates a real relationship and affinity with your market and your followers that just isnt going to exist otherwise. It can be rather difficult to come up with content on a regular basis like this, but thats what the content partnerships mentioned above are for.
Trust me, building out that content calendar is essential if youre going to systemize your business and have any real chance at tremendous success in Instagram marketing today.
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