You absolutely MUST check your competition on Intagram
It is absolutely impossible for you to have any measure of success on Instagram whatsoever without first understanding what the lay of the land is like and what your competitors are doing right now that you have to do better.
Unless you are inventing a brand-new product or service that the world has never seen before (unlikely but possible) the odds are pretty good that there are at least a handful of other companies and businesses selling exactly what you have to offer and they already have a head start on Instagram!
Instead of letting this discourage you, the important thing for you to understand is that you now have an almost invisible head start over your competitors (and that head start is all their fault).
You see, by paying attention to the content that they publish on Instagram for say 30 days or so you are going to be able to steal inside information from these competitors without them even realizing that they are doing the heavy lifting for you when it comes to your Instagram marketing.
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You are going to have the opportunity to watch the kinds of content that they publish, find out which kinds of content gets the most engagement from your target market, and which kinds of content are kind of met with no real reaction whatsoever.
On top of that, you are also going to be to measure the frequency with which these competitors market and figure out whether or not this has an impact on engagement levels.
Some businesses are able to hit it right out of the park with daily or weekly posts, but if your competitor is publishing content on a weekly basis, you may be able to squeeze right in and capture a larger section of market share just by ramping up the speed in which you put out new content.
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Youre also going to be able to tell how they are using Instagram as a piece of the larger marketing puzzle (something that we are really going to touch on in just a moment).
This is where the real savvy marketers are able to turn Instagram traffic into floods of cold hard cash, and something that you are going to have to master as quickly as humanly possible as well.
More importantly than that though, is that by paying attention to your competition you are also going to be able to find new partners that may help you skyrocket your success right out of the gate.
By looking at your competitors, finding the kind of content that they are interested in sharing (that your market is most interested in as well), and then offering to provide some of that content to them in exchange for a mention you can piggyback off of the following that they have already developed and jumpstart your success as well.
Its really all about finding leverage points and squeezing every single drop out of every Instagram post you make. You cannot just throw content on Instagram (or any other social media platform, for that matter) in a willynilly kind of fashion and expect to have any real success whatsoever. It just isnt going to happen that way.
Spying on your competition will give you tremendous insight into what they are doing successfully (so you can model the same) and what they are doing unsuccessfully so you can avoid that pitfall and pivot it into a competitive advantage. It really doesnt get much better than that!
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OJEDIRAN AYODELE EMMANUEL
AGM, STEPHEN AKINTAYO CONSULTING
Originally posted 2017-11-23 10:42:14.