Every year, hopeful entrepreneurs buy millions of dollars worth of how to succeed or how to start a business products. The market isnt limited to doing business online, but the idea of working at a computer making six-figure incomes in our pajamas is especially irresistible.
You actually have to do something with the advice.
Most customers for business opportunity products value the dream more than they do the result. They want to get out of the cubicle, out of their crummy apartment, out of credit card debt. They might even want it desperately. But they dont take action.
Im not saying this to be flippant or harsh. Its not actually all that easy to go from advice to action. If you dont have a good track record for that, if youve spent a lot of time or money on how-to products but never really done anything with it, you may believe youll never master it. But if you put your heart to it you would find that you out do yourself.
The down side of just taking action is that if you do a lot of random tasks, you tend to get a lot of random results.
You need to put together a simple, reasonably logical plan.
Theres an old saying that when the only tool you have is a hammer, every problem tends to look like a nail. Fight that kind of thinking as much as you can. If your plan calls for expertise you dont have, or actions you arent very good at, make some room in your plan to partner with someone else. If youre great at connecting with customers but lousy at technology, find a partner whose strengths and weaknesses perfectly complement yours. Believe me, that person is out there and wants desperately to work with you.
3: BE ORIGINAL
As a content marketer, youre going to need to create interesting, useful and compelling content pretty much every day youre in this business. Your blog posts, free reports and email newsletters all contribute to one goal: to establish you as a trusted authority on your topic.
You have a unique view of your markets problems. You have a unique set of techniques and approaches to solve those problems. You have a unique set of experiences to put the problems in a fresh light. Share those unique perspectives in your content.
If you need more expertise to establish yourself as a credible authority, get out and start asking questions. Be a reporter. Look for case studies. Look for real-life examples, even if theyre tiny. Look for lessons in your own life. Make connections no ones made yet. Bring someone else’s expertise to light in a new way.
There will always be people often thousands of people who know more than you do. Acknowledge that so you stay humble and open. Then put it to one side and speak up anyway.
Originally posted 2016-08-31 13:34:50.